Our Story

Started in 2019, our journey began with a simple yet powerful purpose—to bring India’s rich heritage of handmade artistry to the world. As a woman entrepreneur, I set out to create a space where timeless crafts meet modern homes. Today, we collaborate with many skilled artisans across India—masters of their craft who have inherited and preserved their skills through generations. Each product we offer is a celebration of tradition, care, and craftsmanship, lovingly handcrafted to add soul and meaning to your space.

Our Vision

To become a global symbol of India’s handmade excellence, where every product tells a story of tradition, beauty, and purpose.

Our Mission

• To co-create unique, functional products by blending traditional skills with contemporary design.
• To empower artisans—especially those in rural areas—by supporting sustainable livelihoods and honoring their heritage.
• To preserve and promote age-old craft techniques, ensuring they thrive for generations to come.
• To connect conscious consumers around the world with the soulful artistry of Indian handmade work.